The home page of the web site uses the iconic "O" from the new logo as the navigational tool.

Through close collaboration with Pentagram’s Abbott Miller, a new visual system was developed for Olin Partnership to enhance the studio’s position at the forefront of the landscape architecture profession. The new branding distills the moniker to simply OLIN; representative of an aggregate of talent. The ‘O’ of OLIN is elevated into an iconic visual mark, a hub around which the studio’s identity revolves. Vibrant colors and flexible logo compositions form a dynamic counterbalance to the simplicity of the name and mark, expressive of OLIN’s sophistication and uniqueness in the profession. OLIN’s new website extends the graphic identity into a navigable experience that encourages users to view the studio’s work through a series of different lenses. The result is a rich and intuitive environment that complements OLIN’s deep understanding of public space and strong sense of service.

Cover of the new monograph: OLIN Placemaking.

OLIN: Placemaking, published by Random House, features a selection of the most celebrated landscape architecture, urban design and planning projects spanning the last 20 years at OLIN. In dialogues with noted colleagues and collaborators, each OLIN partner articulates a personal vision and philosophy of landscape and design. Laurie Olin speaks with poet Michael Palmer, while Susan Weiler reflects on her collaboration with artist Jenny Holzer. Click Here to read More…